Built to solve real operational challenges with AI that works alongside your team
Rip It Labs started with a simple observation: most teams were spending too much time on work that shouldn't require human attention. Niall Elbert and Tim Cavin founded Rip It Labs in Phoenix with a straightforward mission — build intelligent systems that actually work in the real world. We design custom AI agents and automation infrastructure that augment human expertise, not replace it, giving your team back the hours lost to repetitive tasks and manual processing so they can focus on the work that truly matters.
The Mind Behind the Machine
Co-Founder & President
Tim Cavin
Tim leads Rip It Labs as President, and Co-Founder, driving the vision behind its custom AI agent development and intelligent automation systems. Tim oversees the strategic direction and delivery of high-end operational AI built around human oversight and real-world business performance.
Vice President
Ms. Henke
Cassie serves as Vice President of Rip It Labs, driving the strategic direction and operational growth of our AI research and development initiatives. She works closely with clients and internal teams to ensure every custom solution is built to perform at the highest level.
Co-Founder & Chief Technology Officer
Niall Elbert
Niall is the Chief Technology Officer and Co-Founder of Rip It Labs, leading the architecture behind every custom AI system the firm builds. With a deep focus on intelligent automation and real-world deployment, he oversees the design of AI agents, workflow systems, and enterprise integrations that power mid-size to enterprise operations.
Chief Research Officer
Hannah Ellis
Hannah leads the research foundations that power every AI agent Rip It Labs builds. She drives the technical exploration behind our most advanced automation systems, ensuring each solution is grounded in cutting-edge methodology and built to perform in complex, real-world environments.
Common questions about Rip It Labs
Learn more about our AI solutions, process, and how we work with enterprise clients.
What industries does Rip It Labs serve?
We specialize in custom AI solutions for industries like insurance, real estate, legal, healthcare, logistics, and finance, but are ready to help any industry. Our systems are built for mid-size to enterprise operations that need intelligent automation with human oversight.
How does your AI approach differ from off-the-shelf solutions?
We build custom AI agents tailored to your specific workflows, not generic platforms. Each solution integrates with your existing systems and incorporates human oversight, ensuring the automation fits your business exactly.
What's involved in getting started with Rip It Labs?
We begin with a strategy call to understand your operations, pain points, and goals. From there, we design a custom AI solution that maps to your workflows, then handle deployment and integration with your existing software.
Do you handle integration with our current systems?
Yes. We provide CRM and enterprise software integrations as part of our service. Our goal is to build AI infrastructure that works seamlessly within your existing operational setup.
What types of AI agents do you build?
We specialize in workflow automation agents, document and claims analysis agents, and custom operational AI infrastructure. Each agent is designed around your specific business processes.
What's the typical investment for a custom AI project?
Our projects generally start at $20,000 or more, depending on complexity and scope. Costs reflect the research-driven design, custom architecture, and integration work required to deliver a solution built specifically for your operations.
Ready to explore custom AI?
Schedule a strategy call with our team to discuss your operational challenges and how AI can help.